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Joe E Hartsfield

AR, Greenbrier, 28 Green Valley Dr, 72058


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1247 Joseph E Boone Blvd, Atlanta, GA, 30314 - Garden/Low-Rise ...
Jan 26, 2012 ... Fairway Courts - 1247 Joseph E Boone Blvd, Atlanta, GA. ... Additionally, the property is located ~12 miles north of Atlanta Hartsfield-Jackson ...
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Hartsfield, Joe E: Get Details... Hartsfield, Jimmy M Possible Aka's: HARTSFIELD, MACK: 55 Van Alstyne, TX: Available: Hartsfield, Lori Lyn Hartsfield, Mack
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Rollie Mozell Peck, s/o Joseph Lane Peck and Eliza E. Hartsfield; m. Idella "Della" Mae Rhodes 9 Jun 1907; per family records 22 Jan 1884-9 Apr 1954
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BARKSDALE- Billie Jo Hartsfield Barksdale, age 44, passed away Saturday, January 7, 2012. Arrangements are under the care and direction of FORBES FUNERAL HOME, 904 ...
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Jan 18, 2012 ... JOSEPH. LINDA M KAJARI. STEVE steve.kajari@cfisd. net. KITCHEN. KANDACE E ...
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Thanks to Mashables Socially Savvy Supporters
Thanks to this weeks advertisers and partners for enabling us to bring you the latest social media news and resources. Mashables sponsors are as social media savvy as our readers!Advertise with us and get noticed.Mashable is seeking out site sponsors for our large, diverse audience social media users, venture capitalists, early adopters, developers, bloggers and many more. Youll receive hundreds of thousands of views per day in addition to weekly recognition as part of our thank you to our premium sponsors. Are you interested? Contact us for more information and to receive our media kit and rate card.This week, our valued sponsors are: Gist, BlackBerry Torch, Ben & Jerrys Joe, IDG, Clickatell, Microsoft BizSpark, MaxCDN, and Eventbrite.Gist keeps you better informed with less effort by giving you a full view of your professional network in one place bringing together information from across the web for all your contacts giving you the right information at the right moment to get a meeting, deliver an amazing pitch, or just find a better way to make a connection.Discover the new BlackBerry Torch. With a touch screen, a slide out keyboard, and the new BlackBerry 6 OS not to mention BlackBerry Messenger, integrated social feeds and improved web browsing the BlackBerry Torch helps you do what you love. Join the BlackBerry Facebook Community and stay up-to-date with all the latest BlackBerry news.Ben & Jerrys Joe is Ben & Jerrys new line-up of Fair Trade and frozen iced coffee drinks. From Iced Joe (iced coffee the Ben & Jerrys way) to The Pourover (a low-fat frozen treat) to the indulgent Frozen Latte (topped with fresh whipped cream), Ben & Jerrys has a drink to meet every coffee lovers needs.IDGs Strategic Marketing Services group works with tech marketers to deliver services that include integrated multimedia marketing programs, program consulting and IDG Amplify social media advertising.Clickatell offers mobile social networks the opportunity to measure their return on investment. Not only does Clickatell offer an Interactive Campaign Manager tool that allows you to monitor and intervene in your customer campaigns in real time, it also generates and manages database integration and comes with additional marketing tools. Track the delivery status of your text messages and the responses; take the guesswork out of campaigning. Your valuable messages will always be delivered as our products allow for message escalation to alternative delivery gateways. Social networks are also, through the account management package, given control over network channels and connectivity options. All necessary tasks have been automated and our central interface allows you to manage multiple connections and projects at the same time.Which leading social networking companies have chosen Clickatell as a mobile messaging partner? Read our success stories here. BizSpark is a program which offers new software businesses and entrepreneurs access to Microsoft design, development and production tools with no upfront costs for up to three years. Members can also connect with a nationwide community of Network Partners investors, incubators, service providers and entrepreneurial organizations who are keen to help.For more information or to connect with a Microsoft BizSpark advisor, please visit Content Delivery Network. MaxCDN makes it easy and affordable to get maximum global performance from your site and enable your visitors to get the most out of their visit! MaxCDN offers: resistance to the Digg effect, SSL Integration, No Setup Fee, US-based customer service, No Commitments. Get 1 TeraByte for just $39.95 today! Eventbrite is an online events marketplace where tens of thousands of individuals, businesses and organizations of all sizes manage, promote and sell tickets to their events. Make your event a success on Eventbrite.Additionally, thanks to the following partners for making Mashable happen:Since 2007 W3 EDGE has assisted with creative, web development and search / social media marketing and its numerous projects and other web properties. Day-to-day maintenance and support is also handled by Frederick Townes and his W3 EDGE team.Rackspace is the better way to do hosting. No more worrying about web hosting uptime. No more spending your time, energy and resources trying to stay on top of things like patching, updating, monitoring, backing up data and the like. 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RUMOR: Tony Dungy to Replace Joe Paterno at Penn State in 2011?
Pennsylvania-based sports blog The School Philly passed along a chain e-mail -- allegedly started from someone close to the inner-sanctum of Penn State's football program -- that former Indianapolis Colt head coach Tony Dungry may be an early front-runner to replace Paterno.
Life After Google: 15 Startups Founded by Ex-Employees
In the process of accumulating more than 10,000 employees worldwide, Google also accumulated a lot of former employees.Many of these Xooglers (yes, thats what former Googlers call themselves) have decided to scale down and start-up. Xoogler-founded businesses are making headlines everywhere as they are acquired by Google, its competitors, find funding from other Xooglers, and blaze new trails on the web.Here are 15 companies that have sprung forth from the minds of those who once staffed the web giant.1. OoyalaOoyala is a platform for online video publishing and monetization. Founded by ex-Googlers Sean Knapp, Bismarck Lepe, and Belsasar Lepe in 2007, it links ads to video content, and provides a host of additional enterprise-level features, including analytics and mobile delivery.Since launch, Ooyala and its video platform Backlot have been used by major companies to manage and monetize their video assets, including Dell, Electronic Arts, Hearst Corporation, and Telegraph Media Group.2. DasientPlanting malware on innocent websites is a convenient way for cyber-criminals to distribute viruses without e-mailing each of their victims individually. The sites that they target often end up remaining on the blacklists of security software and search engines even after theyve removed the problem.Dasient helps sites by monitoring for malicious code so they wont end up on the dreaded blacklist. Two of the three founders who launched the company in 2009 are former Google employees. Neil Daswani was a Google security engineer manager and Shariq Rizvi was a member of Googles Webserver and App Engine teams. The third founder, Ameet Ranadive, is a former McKinsey strategy consultant.3. Tell ApartBrought to you by the guys who founded the Google AdWords API team in 2004, Tell Apart works with a companys own e-commerce data to identify their best customers and predict who will be their best customers in the future. It also creates customized display ads for those customers, and serves them off-site.4. CuilIts not surprising that Anna Patterson, a former architect of Googles search index, went on to create a search engine. It is, however, unusual to find a search engine that departs from the standard list of blue links. Cuil algorithmically clusters results so that a search for Abraham Lincoln creates separate report pages for the USS Abraham Lincoln, President Abraham Lincoln and the Abraham Lincoln Brigade. In addition to traditional search results, it combines the documents to create a report with information groups and key words within the topic.5. FriendFeedFriendFeed allows users to share photos, articles, and other media in a news feed for their friends to Like or comment on. Sound familiar? After shamelessly borrowing the startups key features, Facebook bought FriendFeed in 2009, taking with it FriendFeed co-founder and Gmail creator Paul Buchheit.6. RedbeaconRedbeacon is like a souped-up version of Craigslist that helps users locate qualified service providers for nearly any job. Users submit the type of work to be done, along with the required time frame, and local professionals compete for the work with price quotes and availability.When a user chooses who they want for the job, Redbeacon allows them to book the service online. Its not quite the startup you would expect from founders Ethan Anderson and Aaron Lee, who were responsible for launching Googles video product before the YouTube acquisition in 2006, or from Yaron Binur, who led the development of Google News.7. Mixer LabsThe co-founder of Mixer Labs was also a co-founder of Googles Mobile Team, and was the first project manager of Google Mobile Maps. Mixer Labs GeoAPI service helps developers integrate location into their apps. Twitter apparently decided it could also use this kind of assistance; it purchased Mixer Labs in December 2009.8. HowcastAll three of the Howcast founders worked on the Google Video Team at one point or another. Their startup focuses on producing instructional videos everything from How to Cope With Boring Office Work to How to Induce Labor Naturally and claims to be approaching two million downloads across iPhone, iPad, Android, and BlackBerry phones.9. MyLikesMyLikes gives anybody with an online social network the opportunity to sell advertising. Users sign up to give personal endorsements for specific products, which are posted on their Twitter and Facebook accounts. Every time a friend clicks on an endorsed advertisement, MyLikes either pays the poster or donates to her selected charity.Co-founders Bindu Reddy and Arvind Sundararajan arent the only ex-Googlers who believe in the idea. The company is also backed entirely by former Google personnel.10. WeatherbillA lot of insurance companies offer umbrella insurance, but few offer rain insurance. Former Google employees David Friedberg and Siraj Khaliq created Weatherbill to cover companies with revenue streams that can be drastically impacted by an unexpected change in the weather.Event planners, ski resorts, snow removal services, and tourism-related businesses that live and die by weather conditions can use the service to save the day. The entire country of Barbados, for instance, used Weatherbill to offer visitors $100 for every day that the weather was considered anything less than perfect.11. DoappDoapps founder Joe Sriver was Googles first user interface designer. The company aims to develop consumer and business apps for websites, desktops, and mobile devices that help you do useful things, make you more productive, and enhance your online life. It also happens to be the developer behind the beloved Whoopie Cushion App.12. reMailReMail provides advanced e-mail search capabilities for the iPhone. At least it did, until Google purchased it from founder Gabor Cselle in February. Proving that you can never really leave Google, Cselle re-joined the Google team as a product manager after the acquisition.13. AardvarkAnother startup founded by ex-Googlers, only to be acquired by Google, Aardvark takes your questions and finds people in your own social network to answer them. Instead of spamming your inquiries to all of your online friends, which you could do without any help, Aardvark finds the friends and the friends of friends who are most likely to have the answer. That way, you can annoy a select few with questions about their favorite Denver restaurants instead of alerting those in your network who have never even been to Denver.Google paid $50 million for the company in February 2010 the service is still a Google Labs project, but it could become an integral part of Google Search or Android.14. Hawthorne LabsApollo is a newspaper for the iPad, but cooler. Its just one of the products from startup Hawthorne Labs, and features an algorithm that learns what articles and sources you enjoy, and helps you discover new content based on your personal preferences and viewing history. Co-founder Shubham Mittal previously worked for both Microsoft and Google, but for the purpose of this post, were claiming Hawthorne Labs for the Xooglers.15. AppJetTwo of the three founders of AppJet were Google engineers. And since Google acquired AppJet eight months ago, theyre working for Google again. The team, which created real-time document collaboration software called EtherPad, joined the now deceased Google Wave group.There are certainly many more ex-Google entrepreneurs out there, so let us know of the ones who have caught your attention in the comments below.More Startup Resources from Mashable: - 5 Lessons to Learn from Web Startups - 20 of the Best Resources to Get Your Startup Off the Ground - 5 Startup Tips From the Father of Gmail and FriendFeed - 6 Ways to Recruit Talent for Startups - 10 Essential Tips for Building Your Small Biz TeamImage courtesy of iStockphoto, skodonnellMore About: Cuil, Dasient, Doapp, friendfeed, Google, howcast, Mixer Labs, MyLikes, ooyala, Redbeacon, startup, startups, tech, Tell Apart, WeatherbillFor more Tech coverage:Follow Mashable Tech on TwitterBecome a Fan on FacebookSubscribe to the Tech channelDownload our free apps for iPhone and iPad
The Way of the Dodo How to Sell 10,000 iPad Cases at $60 Each (and Others Lessons Learned)
DODOcase, one of more than 1,000 businesses created in the last six months, has sold more than 10,000 units at $60 each. From todays New York Times coverage of the Shopify/4-Hour Workweek build-a-business competition that just ended: To encourage early, positive buzz among Apple iPad buyers, Mr. Dalton [of DODOcase] hired street teams via Craigslist to hang out with Apple fanboys, while they waited on line for hours, maybe even days, outside of Apple retail stores for a chance to buy the first edition iPad. The street teams, he said, hit Apple store locations in Boston, Chicago, Los Angeles, New York and San Francisco. DODOcase also scored favorable reviews with the tech blogs Engadget and The Unofficial Apple Weblog. Some endorsements came unsolicited from high profile customers; on July 14, Evan Williams, chief executive of Twitter, posted a DODOcase endorsement on his Twitter feed: Got my Dodocase. Sweet. The company, which plans to continue manufacturing its product and creating jobs in San Francisco, received more than 10,000 orders within a few months of the iPads debut The DODOcase costs around $60, so you can do the math. Amazing. This post will cover how it all happened In December 2009, I published a post titled No More Excuses How to Make an Extra $100,000 in the Next 6 Months, announcing a $100,000+ bribe intended to solve a problem: inertia. Perhaps a better translation: temptation to remain in comfortable routine. The Shopify build-a-business competition was a financial carrot for anyone whod dreamed of starting a business but hadnt taken the jump. Each person had six months to build a business, and their two highest-grossing consecutive months would be matched against everyone else. The competition just ended on June 30th. So what happened? This post will cover the overall results and focus on the winners: their lessons learned, marketing tipping points, mistakes, and much more. First, some stats: Revenue PER HOUR for the duration of the contest (180 days): $696.38 Total number of people competing: 1,819 Total number of orders placed: 66,503 Below is a sweet infographic that shows some of the highlights and a few other fun numbers (full-size here): Click here for a gorgeous full-size view. The Prize Winners and Analysis of Successes I use the term prize winners because more than 500 viable businesses were created by you all, and I consider all of you winners (including those who participated but didnt get this first attempt quite right). For prize winners, here are the category and overall winners: $5,000 Top Apparel Store: Nashville Flood Tees ( $5,000 Top Digital Good: Buy Mafia ( $5,000 Top Miscellaneous: Grove ( $5,000 Top Electronics Store: ( $100,000 Overall Top Store: DODOCase ( In that order, I asked all of them the following questions: 1) How did you decide on your product? What ideas did you consider but reject, and why? 2) What were some of the main tipping points (if any) or a-ha moments? How did the tipping points happen? 3) What were your biggest mistakes, or biggest wastes of time/money? 4) Key manufacturing and marketing lessons learned? 5) If you were to do it all over again, what would you do differently? 6) Whats next? Here are their answers. Lessons Learned: From Manufacturing to Marketing NASHVILLE FLOOD TEES Nashville Flood Tees is a group of artists and designers utilizing their talents to help the victims of the recent flooding in Nashville and the Middle TN area. We sell T-shirts for adults and children, with all of the profits going towards local charities. Nashville Flood Tees was the brainchild of graphic designer Susannah Parrish, of texaSUS design, who posted 2 tshirt designs on Facebook. What was intended to be a modest project, turned into a viral marketing explosion- over 25,000 Facebook fans amassed within two days. As it became clear this couldnt be just a couple hundred tshirts printed in her basement, Susannah teamed up with Josh and Bethany Newman of ST8MNT design, a graphic design firm, to create an online store and additional designs. Josh and Bethany were able to get a Shopify store up and running within 2 days. Render Apparel, a custom apparel company, joined the team to produce the product. The online store sold 800 shirts the first hour it went live. Its been estimated that over $200,000 has been raised for the charities, of which $120,000 that has already been given to the charities. 1) How did you decide on your product? What ideas did you consider but reject, and why? T-shirts seemed to be the perfect mix of raising money, as well as promoting the cause in the marketplace and giving the consumer sense if empowerment and ownership. 2) What were some of the main tipping points (if any) or a-ha moments? How did the tipping points happen? The tipping point was Facebook. There are now 36,970 fans. Google stats show online store visits from 93 countries/territories, with over a 108,000 visits total since we launched 2 months ago. 3) What were your biggest mistakes, or biggest wastes of time/money? Our biggest mistake and waste of time: fulfillment. Since this was a charity idea that 3 small business owners set up to do in their spare time, we wanted to keep costs at a minimum. We wanted as much money as possible to go to the charities, so we didnt partner with large expensive fulfillment houses or large capacity printers that could make our products the priority. This actually proved to take up more time that we didnt have because we had to be so involved. Our other biggest mistake: PayPal. For the same reason as fulfillment, we needed to set up payment as quickly and easily as possible. This has been a real challenge. Not only did PayPal shut us down for 24 hrs after only being live for less than 8 hrs, because of the sheer volume we sold, but theyve been really slow and difficult releasing funds to us. 4) Key manufacturing and marketing lessons learned? Lessons learned the amazing power of online social networking. This idea exploded because of Facebook. We didnt even have the time to actually use Google ad words or email marketing blasts with Emma. 5) If you were to do it all over again, what would you do differently? If this had been a for-profit business, where we had more time and energy to devote to the resources, we would have set up a merchant account and payment gateway, instead of a third party payment processor like PayPal. We also would have integrated a more sophisticated online marketing strategy to truly capitalize on the viral explosion. And we definitely would have utilized a more turnkey fulfillment service. This has proven to be the most difficult aspect of an online store. And lastly we would have employed customer service staff to maintain communication with customers. 6) Whats next? We plan on launching a new charity tshirt store that specializes in quality designs to raise money for a wider range of current causes: This venture has been an amazing journey, (and at the risk of sounding like a kiss-ass :) that strangely happened only a few days after we finished reading The Four Hour Work Week. The idea for an online apparel company had already been on our minds as a curious side business to launch. And the steps for implementation outlined in the book were on the to do list as sort of a pie-in-the-sky-if-we-ever-get-more-time plan. So as we watched the flooding on tv, and our good friend and former colleague showed us pics of a tshirt design, it all fell into place. Thanks to Shopify and The Four Hour Work Week, we scrambled a store up in a matter of days and have raised over $200,000 for the flood victims of the middle Tennessee area. BUY MAFIA What I sell at my online store is a service oftransferringvirtual items that I collect from the game Mafia Wars on Facebook, items like weapons, vehicles, armors,collectibles and many others from the game that will help improve peoplescharacter and make them stronger for the competitive wars and fights that people take seriously, even though is just a fun game. 1)How did you decide on your product? What ideas did you consider but reject, and why? I started playing the Mafia Wars game for Facebook and I notice that they had over 4 million fans playing the game daily (now there are over 10 million) and I did some research online and found a website that works like ebay but just for digital items for online games. I tried selling something there just to test the market, and on the same day I got an email from the site saying that someone purchased the items I listed there and they gave me their information so I could send to them, I did not expect that it would work that well but it did. 2)What were some of the main tipping points (if any) or a-ha moments? How did the tipping points happen? I had an a-ha moment when I saw how serious people were with the game and the competition between clans and that people wanted more and more items to become stronger and they would spend whatever it took to be the strongest player on the game. Then I used what I learned about business to create a business plan around that. 4)Key manufacturing and marketing lessons learned? The best thing was that I did not put 1 penny out of my pocket until today do create this business, I just reinvested the money that was coming in from the items I collected in the game and sold until I got to the point that I pay people to collect them for me and I just focus on the marketing and sales. I learned that marketing and getting traffic to the site are some of the most important things for a online business, the more I spent with marketing the more the sales grew, and that was exponential growth. 5)If you were to do it all over again, what would you do differently? I would have invested more time looking for ways to market the business instead of trying to collect more and more items on the game. I could have people doing that for me. 6) Whats next? Now Im working on a affiliate program for people that wants to make money by just sending people to the site, giving them a percentage of the sale when their customer purchases something. Im always looking to leverage and to automate more and more of the business so I can have time to create new projects. GROVEMADE Grove is a design collective lead by Joe Mansfield and Ken Tomita bringing art and customized natural products into your daily life. Everything is designed and made in Portland, Oregon. We take pride in how we do things and who we are, as much as in our products. Our products reflect our pursuit of fine design and ethical consideration. Our main product right now is a bamboo iPhone case for the iPhone3G and iPhone4. We curate and artist series of laser engraved art on the cases, offer customization where you can upload your own artwork, and a plain case. The cases are a blend of high tech manufacturing and old fashioned handwork, aiming to bring warmth back into your lives. 1) How did you decide on your product? What ideas did you consider but reject, and why? The product preceded the company. Joe had an idea to make a bamboo iPhone case and I joined in to help him do it. We thought we could make the best iPhone case in the world. With so much of our lives becoming dominated by electronic products such as cell phones and computers, we felt that the world could use some products made with natural materials. Also, contemporary design has been criticized for being cold and impersonal, while tradition is hailed as warm but old. Why not bring back the warmth of tradition back into contemporary design? 2) What were some of the main tipping points (if any) or a-ha moments? How did the tipping points happen? The a-ha moment was when Joe and I decided to team up last summer. I design/build custom furniture under the name TomitaDesigns and Joe coincidentally lived across the street from my woodshop where he conducted his laser business EngraveYourBook. We became friends from the proximity and nerded out on design and art every day while tossing the football around on the street, not getting any real work done. He had talked of the iPhone case idea for years actually. I cant even remember the actual moment when we decided to team up. Now, it seems so obvious how our skills, talent, and spirit combine so well but back then we were completely oblivious to the possibility of working together. I believed in his vision and we fed off each other to make it a reality. 3) What were your biggest mistakes, or biggest wastes of time/money? Ive heard somewhere that it is better business wise to release a mediocre product early than a great product late. Timing is everything. Some people may point to our late release of the 3G model as a big mistake because of the timing. It was in terms of sales. However, if we were to do it again we would do the same thing. We didnt release till we had refined the product to our level of satisfaction. We dont release mediocre products just to make money. We want to have pride in what we do, and that means sometimes we will be late to the game, and sometimes it wont make business sense. 4) Key manufacturing and marketing lessons learned? From a marketing perspective, everything went according to our vision. Concentrate on making the best product possible. If you succeed, the product will sell itself. People will talk about it on their own. From a manufacturing perspective, I had a lot to learn. I am accustomed to designing and building one-off high end furniture pieces with no regard to how difficult it is to make. The goal has always been to make the best piece possible. I had a difficult time adjusting from that mindset to that of a production situation. Our products are difficult to make and require a lot of labor because of my mindset and lack of willingness to compromise certain things. For example, we hand rub 4 coats of natural oil/wax on our cases which doesnt really make any sense for mass production. 5) If you were to do it all over again, what would you do differently? Nothing. I dont do the wish I had a time machine thing. Experiencewhether it be good decisions or mistakesall lead us to where we are at now. I love the ride and learning experience, bumps and all. 6) Whats next? We have an iPad case coming up that we are really excited about. We are mixing and matching some different materials that have radically different properties. It will be thin, sleek, and customizable, of course. We also have some amazing collaborations on the iPhone4 case coming up with artists and brands that we are fond of. We love working with artists first and foremost. Our spirit of creative pursuit is our greatest attribute and simply the most fun part. The truth is, we have a ton of projects in development constantly in our heads. I cant wait to get to all of them! VAPORIZERS 1) How did you decide on your product? What ideas did you consider but reject, and why? We decided on vaporizers because we already wholesale in the same industry. We decided to launch an online website. Shopify was easy to use and very convenient. 2) What were some of the main tipping points (if any) or a-ha moments? How did the tipping points happen? The main tipping points was figuring out the keywords they generate the most conversion. Once we were able to identify the keywords, using Google Analytics, it allowed us to be more aggressive and competitive. We determine it by amount of revenue generated per click minus cost per click. 3) What were your biggest mistakes, or biggest wastes of time/money? The biggest mistakes were starting shopify contest late. It took us much longer to develop the website than we expected. We entered in the last 2 month of the contest. Besides that, everything went very smooth for the website. 4) Key manufacturing and marketing lessons learned? The key marketing lesson learned was how to manage the cost of PPC campaign. PPC became one of our biggest cost, it was a challenge to maximize efficiency. We really had to watch our ad campaign to keep the website profitable. 5) If you were to do it all over again, what would you do differently? We would focus more on search engine optimization other than ppc aspect. Also spend more time planning out the website with a deadline checklist. This would allow us to launch a new site much faster. The deadline would look more like a real estate project [with] each phase of the website constructed in a synchronized fashion. 6) Whats next? We plan to open another site for niche market products that wal-mart, target, and costco do not carry. DODOCASE 1) How did you decide on your product? What ideas did you consider but reject, and why? Going back to our use first use of a Kindle, we were amazed and excited about the idea of an e-reader. At the same time we started to feel a sense of loss about not holding and reading a good book (despite what one might think, reading is at least in part a tactile thing). While we didnt act on this feeling on the Kindle as the iPad was announced it was clear that we had to do something. Patrick considered many different types of wood materials to compliment the book element and ultimately decided on bamboo based on its eco appeal and its historic relation to paper. 2) What were some of the main tipping points (if any) or a-ha moments? How did the tipping points happen? Since the iPad form factor was new, we had designed the DODOcase based on Apple engineering drawings. The first a-ha moment was putting the iPad in the DODOcase on launch day. We realized we had not only achieved our design objectives, but it was a way nicer experience using the iPad in a DODOcase than on its own. The second a-ha moment was when Engadget called the DODOcase the Rolls Royce of iPad cases. The Engadget connection happened through the viral activity that surrounded DODOcase. Our target market on launch (obviously the early adopter of the iPad) is highly connected and highly social. They wanted to talk about their new toy and we become part of the conversation. These conversations spun up in the echo chamber of Twitter and Facebook and quickly made it to the tech blogger community. Josh from Engadget reached out to us directly and we recognized he was a guy we wanted to get our product to quickly (he got case #16). 3) What were your biggest mistakes, or biggest wastes of time/money? Fighting the urge of distractions has been a challenge for us. We pursued an iPhone 4 case design for a week before checking ourselves and deciding that while we had a cool product design execution would be a distraction from our commitment to our customers. 4) Key manufacturing and marketing lessons learned? Weve learned tons about book binding and woodcraft which we will certainly take forward with us. On the marketing side, weve learned that having a great story is as important as having a great product. As a small company, you need to connect with your customers on an emotional level as well as on the physical level of the product. We sell DODOcases exclusively online which means most of our customers are buying a product without ever touching it. To achieve sales in this way, its important that customers want to buy into the story as well as the product. Weve believe that we are in the middle of a giant cultural shift from the book to the computer (e-reader/iPad). We hope that DODOcase can help ease that transition by providing the tactile experience weve all grown up with applied to these amazing new devices. Let me take a stab at formulating a good story. For a small business like DODOcase, it is critical that our products have a story behind them. The seeds of product development for the DODOcase originated when we first held the Kindle. We were amazed by the power and convenience of the Kindle, but immediately felt a sense of loss about the traditional book. That loss was a combination of the tactile feeling of a book as well as the potential that an entire traditional industry (book binding) could ultimately be destroyed by such technology. These feelings became the core of the DODOcase product story. We set out to make a product that helped assuage these feeling as consumers embraced the iPad. Users of an iPad in the DODOcase feel like they are reading a hardback book which created a positive association with their past feelings of reading actual books. Further, through our use of YouTube videos and other online messaging, we told the story of how DODOcase is made using traditional book binding techniques. The combination of a product that delivered on expectations we set and the story weve told in our messaging has strongly resonated with customers. At the end of the day, we made a product that we wanted to use and have tried to share liberally the many reasons why weve made the product and manufacturing decisions weve made. 5) If you were to do it all over again, what would you do differently? If we had the opportunity to do it all over again, we might look a little more carefully at our choice of wood. Bamboo is an amazing material, but it is also very difficult to work with. Choosing a different type of wood might have made our lives easier. 6) Whats next? We will continue to expand and invest in our production capabilities. We strive to eliminate the wait to get a DODOcase and to better service our customers. We will be expanding our product line to support additional colors and customizations for corporate clients and universities. We will look at new tablet devices as they come out and decide if the market will be large enough to support a DODOcase model. We are thrilled to grow our business in the great city of San Francisco and contribute to the local economy.
How Astronauts Prank Each Other
The guys at NASA are heroes. This is an organization composed entirely of rocket scientists, astronauts, and firemen, for when the previous two screw up. That possibility -- that the million gallons of combustible fuel could do the "e-word" at any time -- didn't scare off a previous generation of space-adventurers: they laughed it off with drink, smokes, and porn. They couldn't be bigger American heroes without revealing G.I. Joe as a red.
SCVNGRs Secret Game Mechanics Playdeck
Some companies keep a playbook of product tips, tricks and trade secrets. Zynga has an internal playbook, for instance, that is a collection of concepts, techniques, know-how and best practices for developing successful and distinctive social games. Zyngas playbook has entered the realm of legend and was even the subject of a lawsuit. SCVNGR, which makes a mobile game with real-world challenges, has a playdeck. It is a deck of cards listing nearly 50 different game mechanics that can be mixed and matched to create the foundation for different types of games. Ive republished the accompanying document below, which should be interesting to anybody trying to inject a gaming dimension into their products. Rght now, that should be a lot of people. Every six months or so, a set of features sweeps across the Web and every site and app feels the pressure to adopt it. Weve seen this with social, geo, and now game mechanics. Of course, all games on the Web have some sort of game mechanicsthose elements of game play which make them fun and addictive. But game mechanics are spreading to all kinds of apps, most famously Foursquare (which makes you check into places for badges and rewards). At our Social Currency CrunchUp in July, we had a panel which explored how game mechanics are invading everything. (One of the CEOs on the panel was SCVNGRs Seth Priebatsch). Every site from Mint to the Huffington Post now has some sort of game mechanics. SVNGRs playdeck tries to break down the game mechanics into their constituent parts. Some elements are as basic as achievements, status, and virtual items. But there are also more complex ones such as the appointment dynamic (a player must return at a specific time and perform an action to get a reward, like in Farmville), free lunch (a player gets something because of the efforts of other people,like in Groupon), fun once, fun always (a simple action that maintains a minimum level of enjoyment no matter how many times you do it, like Foursquares check-ins), and cascading information theory (give out information in the smallest dribblets possible to keep players guessing and moving forward). SCVNGR employees are instructed to memorize the flash cards. Now you can too. There will be a quiz. SCVNGR Game Dynamics Playdeck Guide To This Document: This list is a collection of game dynamics terms, game dynamics theories that are interesting, useful and potentially applicable to your work here at SCVNGR. Many of them have clear applications within the SCVNGR game layer (progression dynamic, actualization), many of them dont yet (status, virtual items). Many of them are just interesting for your general education on game dynamics theory (epic meaning, social fabric of games). Many of these game dynamics concepts are well known and are sourced from all over the internet and from researchers such as Jane McGonigal, Ian Bogost and Jess Schell and articles on gamasutra (which I highly recommend reading). Others are used exclusively internally here and wont make any sense outside of HQ. Along with a link to this document, you will have received these dynamics in a set of flash cards. Please memorize those. If youre on the engineering / game-design team you can access our internal game dynamics visualizer (with the most up to date dynamics) through your account. Download the SCVNGR app for iPhone& Android (if you havent already) and start playing. Find places where these game dynamics exist or places where you could implement them by building on the game layer using our tools, or others. 1. Achievement Definition: A virtual or physical representation of having accomplished something. These are often viewed as rewards in and of themselves. Example: a badge, a level, a reward, points, really anything defined as a reward can be a reward. 2. Appointment Dynamic Definition: A dynamic in which to succeed, one must return at a predefined time to take some action. Appointment dynamics are often deeply related to interval based reward schedules or avoidance dyanmics. Example: Cafe World and Farmville where if you return at a set time to do something you get something good, and if you dont something bad happens. 3. Avoidance Definition: The act of inducing player behavior not by giving a reward, but by not instituting a punishment. Produces consistent level of activity, timed around the schedule. Example: Press a lever every 30 seconds to not get shocked. 4. Behavioral Contrast Definition: The theory defining how behavior can shift greatly based on changed expectations. Example: A monkey presses a lever and is given lettuce. The monkey is happy and continues to press the lever. Then it gets a grape one time. The monkey is delighted. The next time it presses the lever it gets lettuce again. Rather than being happy, as it was before, it goes ballistic throwing the lettuce at the experimenter. (In some experiments, a second monkey is placed in the cage, but tied to a rope so it cant access the lettuce or lever. After the grape reward is removed, the first monkey beats up the second monkey even though it obviously had nothing to do with the removal. The anger is truly irrational.) 5. Behavioral Momentum Definition: The tendency of players to keep doing what they have been doing. Example: From Jesse Schells awesome Dice talk: I have spent ten hours playing Farmville. I am a smart person and wouldnt spend 10 hours on something unless it was useful. Therefore this must be useful, so I can keep doing it. 6. Blissful Productivity Definition: The idea that playing in a game makes you happier working hard, than you would be relaxing. Essentially, were optimized as human beings by working hard, and doing meaningful and rewarding work. Example: From Jane McGonicals Ted Talk wherein she discusses how World of Warcraft players play on average 22 hours / week (a part time job), often after a full days work. Theyre willing to work hard, perhaps harder than in real life, because of their blissful productivity in the game world. 7. Cascading Information Theory Definition: The theory that information should be released in the minimum possible snippets to gain the appropriate level of understanding at each point during a game narrative. Example: showing basic actions first, unlocking more as you progress through levels. Making building on SCVNGR a simple but staged process to avoid information overload. 8. Chain Schedules Definition: the practice of linking a reward to a series of contingencies. Players tend to treat these as simply the individual contingencies. Unlocking one step in the contingency is often viewed as an individual reward by the player. Example: Kill 10 orcs to get into the dragons cave, every 30 minutes the dragon appears. 9. Communal Discovery Definition: The game dynamic wherein an entire community is rallied to work together to solve a riddle, a problem or a challenge. Immensely viral and very fun. Example: DARPA balloon challenge, the cottage industries that appear around McDonalds monopoly to find Boardwalk 10. Companion Gaming Definition: Games that can be played across multiple platforms Example: Games that be played on iphone, facebook, xbox with completely seamless cross platform gameplay. 11. Contingency Definition: The problem that the player must overcome in the three part paradigm of reward schedules. Example: 10 orcs block your path 12. Countdown Definition: The dynamic in which players are only given a certain amount of time to do something. This will create an activity graph that causes increased initial activity increasing frenetically until time runs out, which is a forced extinction. Example: Bejeweled Blitz with 30 seconds to get as many points as you can. Bonus rounds. Timed levels 13. Cross Situational Leader-boards Definition: This occurs when one ranking mechanism is applied across multiple (unequal and isolated) gaming scenarios. Players often perceive that these ranking scenarios are unfair as not all players were presented with an equal opportunity to win. Example: Players are arbitrarily sent into one of three paths. The winner is determined by the top scorer overall (i.e. across the paths). Since the players can only do one path (and cant pick), they will perceive inequity in the game scenario and get upset. 14. Disincentives Definition: a game element that uses a penalty (or altered situation) to induce behavioral shift Example: losing health points, amazons checkout line removing all links to tunnel the buyer to purchase, speeding traps 15. Endless Games Definition: Games that do not have an explicit end. Most applicable to casual games that can refresh their content or games where a static (but positive) state is a reward of its own. Example: Farmville (static state is its own victory), SCVNGR (challenges constantly are being built by the community to refresh content) 16. Envy Definition: The desire to have what others have. In order for this to be effective seeing what other people have (voyeurism) must be employed. Example: my friend has this item and I want it! 17. Epic Meaning Definition: players will be highly motivated if they believe they are working to achieve something great, something awe-inspiring, something bigger than themselves. Example: From Jane McGonicals Ted Talk where she discusses Warcrafts ongoing story line and epic meaning that involves each individual has motivated players to participate outside the game and create the second largest wiki in the world to help them achieve their individual quests and collectively their epic meanings. 18. Extinction Definition: Extinction is the term used to refer to the action of stopping providing a reward. This tends to create anger in players as they feel betrayed by no longer receiving the reward they have come to expect. It generally induces negative behavioral momentum. Example: killing 10 orcs no longer gets you a level up 19. Fixed Interval Reward Schedules Definition: Fixed interval schedules provide a reward after a fixed amount of time, say 30 minutes. This tends to create a low engagement after a reward, and then gradually increasing activity until a reward is given, followed by another lull in engagement. Example: Farmville, wait 30 minutes, crops have appeared 20. Fixed Ratio Reward Schedule Definition: A fixed ratio schedule provides rewards after a fixed number of actions. This creates cyclical nadirs of engagement (because the first action will not create any reward so incentive is low) and then bursts of activity as the reward gets closer and closer. Example: kill 20 ships, get a level up, visit five locations, get a badge 21. Free Lunch Definition: A dynamic in which a player feels that they are getting something for free due to someone else having done work. Its critical that work is perceived to have been done (just not by the player in question) to avoid breaching trust in the scenario. The player must feel that theyve lucked into something. Example: Groupon. By virtue of 100 other people having bought the deal, you get it for cheap. There is no sketchiness b/c you recognize work has been done (100 people are spending money) but you yourself didnt have to do it. 22. Fun Once, Fun Always Definition: The concept that an action in enjoyable to repeat all the time. Generally this has to do with simple actions. There is often also a limitation to the total level of enjoyment of the action. Example: the theory behind the check-in everywhere and the check-in and the default challenges on SCVNGR. 23. Interval Reward Schedules Definition: Interval based reward schedules provide a reward after a certain amount of time. There are two flavors: variable and fixed. Example: wait N minutes, collect rent 24. Lottery Definition: A game dynamic in which the winner is determined solely by chance. This creates a high level of anticipation. The fairness is often suspect, however winners will generally continue to play indefinitely while losers will quickly abandon the game, despite the random nature of the distinction between the two. Example: many forms of gambling, scratch tickets. 25. Loyalty Definition: The concept of feeling a positive sustained connection to an entity leading to a feeling of partial ownership. Often reinforced with a visual representation. Example: fealty in WOW, achieving status at physical places (mayorship, being on the wall of favorite customers) 26. Meta Game Definition: a game which exists layered within another game. These generally are discovered rather than explained (lest they cause confusion) and tend to appeal to ~2% of the total gameplaying audience. They are dangerous as they can induce confusion (if made too overt) but are powerful as theyre greatly satisfying to those who find them. Example: hidden questions / achievements within world of warcraft that require you to do special (and hard to discover) activities as you go through other quests 27. Micro Leader-boards Definition: The rankings of all individuals in a micro-set. Often great for distributed game dynamics where you want many micro-competitions or desire to induce loyalty. Example: Be the top scorers at Joes bar this week and get a free appetizer 28. Modifiers Definition: An item that when used affects other actions. Generally modifiers are earned after having completed a series of challenges or core functions. Example: A X2 modifier that doubles the points on the next action you take. 29. Moral Hazard of Game Play Definition: The risk that by rewarding people manipulatively in a game you remove the actual moral value of the action and replace it with an ersatz game-based reward. The risk that by providing too many incentives to take an action, the incentive of actually enjoying the action taken is lost. The corollary to this is that if the points or rewards are taken away, then the person loses all motivation to take the (initially fun on its own) action. Example: Paraphrased from Jesse Schell If I give you points every time you brush your teeth, youll stop brushing your teeth b/c its good for you and then only do it for the points. If the points stop flowing, your teeth will decay. 30. Ownership Definition: The act of controlling something, having it be *your* property. Example: Ownership is interesting on a number of levels, from taking over places, to controlling a slot, to simply owning popularity by having a digital representation of many friends. 31. Pride Definition: the feeling of ownership and joy at an accomplishment Example: I have ten badges. I own them. They are mine. There are many like them, but these are mine. Hooray. 32. Privacy Definition: The concept that certain information is private, not for public distribution. This can be a demotivator (I wont take an action because I dont want to share this) or a motivator (by sharing this I reinforce my own actions). Example: Scales the publish your daily weight onto Twitter (these are real and are proven positive motivator for staying on your diet). Or having your location publicly broadcast anytime you do anything (which is invasive and can should be avoided). 33. Progression Dynamic Definition: a dynamic in which success is granularly displayed and measured through the process of completing itemized tasks. Example: a progress bar, leveling up from paladin level 1 to paladin level 60 34. Ratio Reward Schedules Definition: Ratio schedules provide a reward after a number of actions. There are two flavors: variable and fixed. Example: kill 10 orcs, get a power up. 35. Real-time v. Delayed Mechanics Definition: Realtime information flow is uninhibited by delay. Delayed information is only released after a certain interval. Example: Realtime scores cause instant reaction (gratification or demotivation). Delayed causes ambiguity which can incent more action due to the lack of certainty of ranking. 36. Reinforcer Definition: The reward given if the expected action is carried out in the three part paradigm of reward schedules. Example: receiving a level up after killing 10 orcs. 37. Response Definition: The expected action from the player in the three part paradigm of reward schedules. Example: the player takes the action to kill 10 orcs 38. Reward Schedules Definition: the timeframe and delivery mechanisms through which rewards (points, prizes, level ups) are delivered. Three main parts exist in a reward schedule; contingency, response and reinforcer. Example: getting a level up for killing 10 orcs, clearing a row in Tetris, getting fresh crops in Farmville 39. Rolling Physical Goods Definition: A physical good (one with real value) that can be won by anyone on an ongoing basis as long as they meet some characteristic. However, that characteristic rolls from player to player. Example: top scorer deals, mayor deals 40. Shell Game Definition: a game in which the player is presented with the illusion of choice but is actually in a situation that guides them to the desired outcome of the operator. Example: 3 Card Monty, lotteries, gambling 41. Social Fabric of Games Definition: the idea that people like one another better after theyve played games with them, have a higher level of trust and a great willingness to work together. Example: From Jane McGonicgals TED talk where she suggests that it takes a lot of trust to play a game with someone because you need them to spend their time with you, play by the same rules, shoot for the same goals. 42. Status Definition: The rank or level of a player. Players are often motivated by trying to reach a higher level or status. Example: white paladin level 20 in WOW. 43. Urgent Optimism Definition: Extreme self motivation. The desire to act immediately to tackle an obstacle combined with the belief that we have a reasonable hope of success. Example: From Jane McGonicals TED talk. The idea that in proper games an epic win or just win is possible and therefore always worth acting for. 44. Variable Interval Reward Schedules Definition: Variable interval reward schedules provide a reward after a roughly consistent amount of time. This tends to create a reasonably high level of activity over time, as the player could receive a reward at any time but never the burst as created under a fixed schedule. This system is also more immune to the nadir right after the receiving of a reward, but also lacks the zenith of activity before a reward in unlocked due to high levels of ambiguity. Example: Wait roughly 30 minutes, a new weapon appears. Check back as often as you want but that wont speed it up. Generally players are bad at realizing that. 45. Variable Ratio Reward Schedule Definition: A variable ratio reward schedule provides rewards after a roughly consistent but unknown amount of actions. This creates a relatively high consistent rate of activity (as there could always be a reward after the next action) with a slight increase as the expected reward threshold is reached, but never the huge burst of a fixed ratio schedule. Its also more immune to nadirs in engagement after a reward is acheived. Example: kill something like 20 ships, get a level up. Visit a couple locations (roughly five) get a badge 46. Viral Game Mechanics Definition: A game element that requires multiple people to play (or that can be played better with multiple people) Example: Farmville making you more successful in the game if you invite your friends, the social check-in 47. Virtual Items Definition: Digital prizes, rewards, objects found or taken within the course of a game. Often these can be traded or given away. Example: Gowallas items, Facebook gifts, badges [crunchbase url="" name="SCVNGR"]
Republicans Hard At Work Mainstreaming Hate
What is it with Republican politicians in Texas and their asinine brand of politics? An opponent of Joe Straus, the Jewish speaker of the Texas state Legislature, defended an e-mail in which he said he wanted “a true Christian, conservative running it.”
T&E Plus: Tranquility at Hartsfield-Jackson Atlanta Internat
Thousands of damp, hurried travelers undressed through security and rushed through Terminal B in the world's busiest airport, Hartsfield-Jackson Atlanta International, only to find that all flights were delayed at the end of this work week. With patience short and...
Sheriff Joe Arpaio wrote an e-mail to supporters asked them to "join me today and help me STOP ILLEGALS FROM STEALING THIS ELECTION!"
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The West Wing
Hartsfield's Landing ... (Leo McGarry on the show, Joe Biden in real life), whereas the Republican contest is determined early in the primary ...
List of University of Tennessee people
Astronauts : Jeffrey Ashby ... Joe Edwards Dominic L. Pudwill Gorie Chris Hadfield ... Henry Hartsfield Charles O. Hobaugh Scott J. Kelly ...
Fort Worth Academy of Fine Arts
Elementary School: Joe Morrow | viceprincipal Gail Hartsfield | viceprincipal_label ... J. Cosby, President Ann E. Dunkin, Vice ...
ground edge and had asked Hartsfield's permission to incorporate it ... Michael | last Burch | page 52 | editoe Joe Kertzman | edition 32 | ...
world's largest airline hub at Hartsfield-Jackson Atlanta ... html | accessdate September 28, 2007 , last Rauch | first Joe | title Wachovia to ...
George Bush Intercontinental Airport
Hartsfield-Jackson Atlanta International Airport with 239 destinations. ... Terminal E : Terminal E is IAH's newest terminal, and houses United ...
List of space travelers by name
E USA. Joe Edwards USA Donn F. Eisele ... USA Terry Hart USA Henry Hartsfield USA Frederick Hauck USA Steven Hawley USA. Image:Symbol venus. ...
Ernest Emerson
ground edge and had asked Hartsfield's permission to incorporate it ... units In an interview with British E-Zine Shots : The Crime and Mystery ...
Dixville Notch, New Hampshire
registered Republican; the other half were registered "undeclared", i.e., ... "Hartsfield's Landing ", named after a town clearly modeled on ...
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Joe Edwards — STS-89 USA Donn F. Eisele (1930–1987) — Apollo 7 ... Terry Hart — STS-41-C USA Henry Hartsfield — STS-4 , STS-41-D , STS- ...